About Us Anker

WE ARE FIVE ASIDE

We do athlete marketing and offer sports marketing solutions. For Mats Hummels, Christoph Kramer, Gina Lückenkemper, Jule Brand, Robin Gosens and Leo Neugebauer, among others. We are a boutique: small but powerful. We work with a selected group of athletes, brands and rights holders in a trusting and cooperative manner, and as an agency team we stay in the background.

We define Athlete Marketing as a comprehensive toolbox from which every athlete can choose what he or she needs from us: services in marketing/sponsorship, social media, PR, charity, company building or in working as a TV expert or event speaker.

For us, Sports Marketing Solutions means using our network of brands, other athletes/management, agencies, service providers, media, events or start-ups to advise selected rights holders and brands on strategy, sponsorship or the selection of the right face for their campaigns.

Clients Anker

CLIENTS

PLAYBOOK

SPORTS MARKETING SOLUTIONS

We advise rights holders and brands strategically, conceptually and in acquisition. From long-term positioning to engaging the best faces for an upcoming campaign and creative implementation.

The “Baller League” case demonstrates what Five Aside’s advice can look like in terms of strategy, conception and partner acquisition. We also offer this kind of strategic advice to other rights holders and brands, from strategic campaign planning to conception or establishing contacts.

We also act as testimonial matchmakers for brands and companies: finding the right face for the next campaign. Whether from our client base or beyond - through our extensive network we have a close connection to a large number of German athletes and/or their environment. Our many years of experience in supporting campaigns on the athlete side helps us to assess the fit between athlete and brand and to provide useful advice when selecting the right testimonial.

Playbook Anker

TESTIMONIAL MATCHMAKING

Procurement of suitable testimonials
for brand campaigns

STRATEGIC PROJECT CONSULTING

Supporting companies with sponsor acquisition and campaign planning

ATHLETE MARKETING

We don't like to simply develop our athletes into "brands", but rather help them to be perceived as exciting and sought-after personalities. In the interests of maximum credibility, we find a sustainable positioning and open the door to collaborations and projects that are fun and provide added value. We provide our athletes with reliable support in the areas of marketing/sponsorship, PR, social media, charity, company building, as well as in their work as TV experts or event speakers. Thanks to our years of experience, we know what's important!