About Us Anker

WE ARE FIVE ASIDE

We are a sports marketing speedboat with a pioneering spirit. We do Athlete Marketing for Germany's biggest sports personalities, offer Sports Marketing Consulting for brands & rightsholders and develop brands and companies with our Venture Building unit.

We define athlete marketing as a comprehensive toolbox: marketing and sponsorship, social media, PR, charity engagements, roles as TV experts, or event speakers.

In sports marketing consulting, we provide strategy development, sponsor and talent acquisition, activation concepts and ideas, contract negotiations, and campaign support for brands and rights holders.

Through our venture building unit, we handle ideation, brand development, business models and planning, cap table/financing, founding processes, and organizational development.

Clients Anker

CLIENTS

Playbook Anker

PLAYBOOK

ATHLETE MARKETING

We don't like to simply develop our athletes into "brands", but rather help them to be perceived as exciting and sought-after personalities. In the interests of maximum authenticity, we find a sustainable positioning and open the door to partnerships, collaborations and projects that are fun and provide sustainable value to everyone involved. We trustfully advice our athletes in the following areas.

MARKETING & SPONSORING

Acquisition and negotiation of advertising deals

PR & SOCIAL MEDIA

Placement in relevant media and support with social media channels

CHARITY

Support for suitable ambassador activities

SPEAKER/
PUNDIT

Procurement of speaking and TV engagements

EVENTS

Access to the biggest events

SPORTS MARKETING SOLUTIONS

We advise rights holders and brands strategically, conceptually and in acquisition. From long-term positioning to engaging the best faces for an upcoming campaign and creative implementation.

The “Baller League” case demonstrates what Five Aside’s advice can look like in terms of strategy, conception and partner acquisition. We also offer this kind of strategic advice to other rights holders and brands, from strategic campaign planning to conception or establishing contacts.

We also act as testimonial matchmakers for brands and companies: finding the right face for the next campaign. Whether from our client base or beyond - through our extensive network we have a close connection to a large number of German athletes and/or their environment. Our many years of experience in supporting campaigns on the athlete side helps us to assess the fit between athlete and brand and to provide useful advice when selecting the right testimonial.

STRATEGY

Sponsorship or campaign strategy and qualification

ACQUISITION

Of sponsors or talents

ACTIVATION CONCEPTS

Activation decks, concept development, agency selection

CONTRACT NEGOTIATIONS

Coordination with contractual partners

CAMPAIGN SUPPORT

Support during shootings, selection of assets, creative inputs

VENTURE BUILDING

Venture Building includes the development and implementation of new business ideas as well as the development of new business areas. Through our network in sports and our collaboration with athletes and brands, we have an instinct for trends and market potential.

Projects Anker