ROBIN X HUGO BOSS

HUGO BOSS celebrated the 25th anniversary of its BOSS Bottled range - its own fragrance for men. According to BOSS, "For 25 years, BOSS Bottled has inspired the ambitious man to rise to any challenge while remaining true to his values of honesty, integrity and authenticity."
 

For the anniversary campaign, a group of BOSS ambassadors from around the world, including Fernando Alonso, Orson Padilla, Just Riadh, Omar Rudberg and Robin Gosens, lent their own personality to the BOSS "In a Bottle" concept, embodying the slogan "Be Your Own BOSS".

In the second part of the campaign, the BOSS Bottled Elixir was creatively presented as the newest member of the BOSS Bottled range. More to come in 2024!